psycho
Apparel Campaign
1/2
For those who have lost their minds seek not to find them again, and those who have found them will keep them forever.
PSYCHO is part one of a two-part apparel campaign released by Core One Official. Contrasting visually and conceptually, PSYCHO / LUCID takes a narrative approach to apparel design and marketing, creating two contrasting yet connected worlds.
Roles
Art Director / Designer / Filmmaker
Disciplines
Art Direction / Brand Design / Apparel Design
Links
A 2 Part apparel campaign for those who have lost their minds
The mind does not comply
Part one of a two-part apparel collection takes its roots from the chaotic side of our minds. With indulgent photography, a dark palette, and orange highlights, psycho is a nightmare that sets you free.
