lucid
Apparel Campaign
2/2
For those who have lost their minds seek not to find them, and those who have found them will keep them forever.
Roles
Art Director / Designer / Filmmaker
Disciplines
Art Direction / Brand Design / Apparel Design
Links
A project for [insert user group] that [insert use-case / problem statement]
A narrative approach to apparel campaigning.
Acting as the second act of a two part clothing collection, lucid is a dissimilation to first part. While Psycho celebrates our aggressive and chaotic minds, Lucid acts as a more tranquil, controlled perspective, honoring those who have truly found themselves. If psycho is a nightmare, lucid is a daydream.
