Mac at Gilead
Brand Campaign
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Introducing Mac as a computer choice to Gilead Employees. Mac at Gilead communicates the elevated experience that a Mac computer brings to users, and the space for productivity that it creates, prompting to bring content off of the screen and closer to the user.
As the campaign needs to fit inside Gilead's established brand, but stand out as the premiere computer choice, the Mac at Gilead brand brings together elements that are uniquely Mac, but certainly Gilead.
Roles
Designer / Videographer
Disciplines
Branding / Identity / Motion / UX + UI
Links
A brand campaign for Gilead employees who are curious about Mac.
Hero Logo Animation
Landing Page Mockup
Laptop Auto Scroll Mockup
Digital Signage Mockup
Video Motion Graphics
Communicating an
elevated experience
Ultimately, the Mac at Gilead campaign seeks to drive Mac adoption. creating a system that leveraged elevating panes off of the background gave us a method to bring information closer to the audience, and truly emphasize an elevated experience.
Shadow Effect
Switching is easy as…
Why Choose Mac?
Scrolling page - Why Choose Mac
Mac Learning Hero
Mac Learning Scrolling Site
